Widespread adoption of digital medical devices will only happen if they serve their users, rather than adding administrative or practical burdens. This session highlights the importance of making devices intuitive, seamlessly embedded into clinical workflows and interoperable across electronic health records and hospital information systems to ensure their scalability and adoption. However, while AI-based devices have the potential to provide solutions for more efficient and better care, their adoption might require adapting workflows. We also discuss how to support the innovations of today while preparing users for the transformations of clinical and operational workflows of tomorrow.

The successful commercial launch of AI-driven digital medical devices requires trust. This session explores how to gain the confidence of key stakeholders — investors, clinicians, patients, regulators and payers — by clearly demonstrating the needs addressed, value, usability, accessibility and affordability of solutions. We also outline the key role of effective communication, marketing and training strategies that underpin a compelling and competitive business case ready for the EU market.